hi, we're ESTRO
We aim to be your go-to brand to tackle skin problems that arise during the years of menopause (and after!).
We are a clean beauty brand, using innovative formulas that give your skin a natural youthful glow.
We believe we glow even brighter together & that's why we're so excited to welcome you to our community that believes in pro-aging, sustainability, & innovation.
— Like most
was born out
— Like most
was born out
Our co-founder, Jin, refused to receive Hormone replacement therapy (HRT) at the age of 45 and decided to follow her menopausal journey with a more natural approach.
In a world full of botox, hormone therapy, and all kinds of needles and fillers, she felt the need for a more natural and sustaninable way to change the entire experience of menopause and tackling her skin issues that come with menopause.
And thus, the story of Estro began.
Menopause is caused by a change in the balance of the body's hormones. All symptoms we encounter during menopause happen because of the hormonal changes we are experiencing.
Just like we experienced huge hormonal changes during our teenage years, we are experiencing change again during menopause. These hormonal changes have a huge impact on our body. We believe there is nothing wrong with these changes, however, during the period of change our skin reacts in different ways and so we want to nurture our skin more during this time.
There are so many skincare products to target other hormonal related skin issues such as puberty and pregancy, but there are not so many for us who are going through menopause.
We are throwing out the old approaches of one-fits-all solutions that work for other generations of women.
With a world-leading dermatology lab, we looked deep into menopause and hormonal related skin changes to develop clean and sustainable menopausal skincare - Estro.
It’s our new beginning! —
We asked ourselves, ‘Where do women in their 40s and 50s go to find solutions as they enter menopause?’
As women, our bodies have been through a lot during our lives and so we should be proud of our bodies and proud of our skin!
We want to throw away society’s old fashioned views of aging and menopause. Menopause is not the end of life (as society has forced us to believe) and not something we should feel we need to hide. So we’re here to say that 50 is the new 30! We’re all about nurturing our skin and pro-aging!
“It is really about elevating ourselves for new chapter of our life”
— Jin, Co-Founder, ESTRO